“Enter a privacy policy URL” — for your Google Ads lead form

Google Ads requirements

Google Ads lead form assets require a privacy policy URL before they can serve, so the asset editor prompts you to enter one. The page should describe what the lead form collects and how to reach you. A hosted URL works whether or not you have a website, and you can update the policy without rebuilding the asset.

What Google Ads checks before listing

• •Google Ads lead form requirements list a privacy policy for your business: when you create a lead form asset you need to provide a link to your privacy policy, and it appears at the end of the lead form.
• •The same requirement is in the Google Ads Help article on lead form assets, which also points to the lead form requirements policy and, for some formats, to advertiser verification.
• •The policy's Misusing personal information section forbids using personal information in ways users have not consented to and refers to Google's data collection and use policy, so the linked policy should say what you do with the leads.
• •The link must open a page that is a privacy policy; a homepage or a PDF does not satisfy the field, and the form is not saved without a link.

Read in Google Ads's own documentation on October 26, 2026: Google Advertising Policies Help: Lead form requirements · Google Ads Help: About lead form assets

What you get

• ✓A privacy policy written for Google Ads submissions, not a generic template.
• ✓A hosted URL you paste straight into Google Ads's privacy policy field.
• ✓Editable anytime — the link never changes, so you never resubmit.
• ✓Reusable across your other stores, ads, and site listings.

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How it works

1. 1Answer a few short questions about your Google Ads site.
2. 2We generate a compliant privacy policy and host it at a stable URL.
3. 3Paste the link into Google Ads and anywhere else that asks for one.

Frequently asked questions