Google Ads Lead Form · Privacy policy URL
Google Ads lead form privacy URL — approved copy
Meets Google’s lead form link requirements.
A few quick questions and you get a hosted link you can paste into Google Ads Lead Form right away.
Google Ads Lead Form requirements
Google Ads lead form extensions and Lead Form assets require a privacy policy URL that explains how you handle submitted lead data. Google may disapprove campaigns if the link is missing, broken, or generic. A hosted URL aligned with your lead form fields reduces disapproval risk during campaign review.
What Google Ads Lead Form checks before listing
- Google lists a privacy policy for your business among the requirements for lead form assets; you add the link when you create the form.
- The link appears at the end of the lead form, so it is the page people see right before they submit their details.
- Your account must be in an eligible vertical with a good policy compliance history; sensitive categories cannot run lead forms.
- Google keeps form leads for a limited time and then deletes them; the policy has to cover where you store and use the leads after you download them.
- Display campaigns and search forms that open directly need advertiser verification and spending thresholds on top of the policy.
Read in Google Ads Lead Form's own documentation on October 25, 2026: Google Ads Help: About lead form assets
Step by step: How to add a Privacy Policy URL to Google Ads Lead Forms →What you get
- A privacy policy written for Google Ads Lead Form submissions, not a generic template.
- A hosted URL you paste straight into Google Ads Lead Form's privacy policy field.
- Editable anytime — the link never changes, so you never resubmit.
- Reusable across your other stores, ads, and site listings.
How it works
- 1Answer a few short questions about your Google Ads Lead Form site.
- 2We generate a compliant privacy policy and host it at a stable URL.
- 3Paste the link into Google Ads Lead Form and anywhere else that asks for one.
Frequently asked questions
Do I need a privacy policy URL for Google Ads Lead Form?
Google Ads Lead Form — like most site platforms — asks for a link to a privacy policy that explains what data you collect and how it's used. A hosted privacy policy URL satisfies that field and stays online even if your own site or site changes.
How quickly can I get a Google Ads Lead Form privacy policy URL?
Usually a few minutes. Answer a short set of questions about your site, and we generate a compliant policy and host it at a stable link you can paste straight into Google Ads Lead Form.
Can I edit the policy after I've submitted the link to Google Ads Lead Form?
Yes. Your privacy policy URL stays the same while you update the content behind it, so you never have to resubmit a new link to Google Ads Lead Form.
Generate your Google Ads Lead Form privacy policy URL
One hosted link you can reuse across Google Ads Lead Form, your website, and any ad or listing that asks for a privacy policy.