Snapchat Lead Gen · Privacy policy URL
Snapchat Lead Gen privacy policy URL — ready to paste
Hosted link you can drop in right away.
A few quick questions and you get a hosted link you can paste into Snapchat Lead Gen right away.
Snapchat Lead Gen requirements
Snapchat lead generation forms ask for a privacy policy URL describing how Snap lead data is processed. Align your policy with Snap's ad policies on consent and retention. A dedicated hosted link keeps campaigns approvable while you iterate on landing pages separately.
What Snapchat Lead Gen checks before listing
- Snap Advertising Policies, section 2.3 (Privacy: Data Collection and Usage): the advertiser's privacy policy must be readily accessible where any personal information is collected, which includes a lead form.
- In the Lead Form Builder in Ads Manager the form has four sections: Form Settings, Questions, Disclosures (a custom legal disclaimer or marketing opt-in) and Endings. Put your privacy policy link where Snapchatters see it before they submit.
- In Snap's Marketing API the lead form carries a privacy_policy_url that points to your brand's privacy policy; a link to that page appears on the confirmation screen before the user submits. The API marks it optional, so add it yourself rather than rely on a default.
- Optional legal_disclosures (title and terms) and up to two consent checkboxes, each of which can be required, sit in the same form; the policy you link should describe the same data use they ask consent for.
Read in Snap's own documentation on October 26, 2026: Snap Advertising Policies, 2.3 Privacy: Data Collection and Usage · Snap Business Help: About Lead Form Attachment Specifications · Snap for Developers: Lead Generation Ads Guide (privacy_policy_url)
What you get
- A privacy policy written for Snapchat Lead Gen submissions, not a generic template.
- A hosted URL you paste straight into Snapchat Lead Gen's privacy policy field.
- Editable anytime — the link never changes, so you never resubmit.
- Reusable across your other stores, ads, and site listings.
How it works
- 1Answer a few short questions about your Snapchat Lead Gen site.
- 2We generate a compliant privacy policy and host it at a stable URL.
- 3Paste the link into Snapchat Lead Gen and anywhere else that asks for one.
Frequently asked questions
Do I need a privacy policy URL for Snapchat Lead Gen?
Snapchat Lead Gen — like most site platforms — asks for a link to a privacy policy that explains what data you collect and how it's used. A hosted privacy policy URL satisfies that field and stays online even if your own site or site changes.
How quickly can I get a Snapchat Lead Gen privacy policy URL?
Usually a few minutes. Answer a short set of questions about your site, and we generate a compliant policy and host it at a stable link you can paste straight into Snapchat Lead Gen.
Can I edit the policy after I've submitted the link to Snapchat Lead Gen?
Yes. Your privacy policy URL stays the same while you update the content behind it, so you never have to resubmit a new link to Snapchat Lead Gen.
Generate your Snapchat Lead Gen privacy policy URL
One hosted link you can reuse across Snapchat Lead Gen, your website, and any ad or listing that asks for a privacy policy.